Portland, Or | Lake Oswego, Or | Mobile Marketing, Mobile Apps, Online Marketing, Social Media Marketing | orangeJuice Media

Mobile Marketing Update for January 17, 2012

David Chandler — Tue, 17 Jan 2012 10:11:55 +0000

If you have read the USA Today lately, you have no doubt seen these. You can use the same concept in your business communications.

http://www.fiercemobilecontent.com/story/att-mobile-barcodes-come-pages-usa-today/2012-01-13

Smart phone users care about apps — not just games. Apps, apps, apps, give us more apps.

http://www.forbes.com/sites/terokuittinen/2012/01/13/us-consumers-shun-games-movies-mobile-apps-triumphant/

People love to shop on their mobile phones, and they like it even better when they have a good experience. These retailers do it right. Copy them.

http://www.fiercemobilecontent.com/story/survey-apple-amazon-lead-mobile-shopper-satisfaction/2012-01-13

Want your mobile website to rank well. Here are some tips.

http://searchengineland.com/5-tips-for-optimal-mobile-site-indexing-107088

The article is from Australia, but the lesson is LOCAL: Pay attention to your local directories.

http://www.dynamicbusiness.com.au/growing/online-directories-becoming-customer-engagement-tools-09012012.html

86% of marketers are planning on using QR Codes. Are you one of them? If not, read on to find out why your competition is.

http://www.bizreport.com/2012/01/86-of-marketers-plan-to-use-qr-codes-in-near-future.html

orangeJuice media, is an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice media provides services for clients in the Portland metro market and throughout the United States. Contact them at 503-852-1007.

Mobile Marketing Update for January 16, 2012

David Chandler — Mon, 16 Jan 2012 18:11:47 +0000

Do you really need a new updated website or would you be better off with a mobile app?

http://www.readwriteweb.com/hack/2012/01/do-you-really-need-your-own-mo.php

People donated over $43M to Haiti usinf text messaging

http://pewresearch.org/pubs/2165/haiti-earthquake-mobile-donors-texting-texts

Amish Shah and Bitzio are all-in on app developers

http://www.marketwatch.com/story/bitzio-inc-launches-first-app-developer-series-2012-01-10-93170

Is your business using mobile coupons yet? And if not, check out these stats.

http://www.rethink-wireless.com/2012/01/16/revenue-mobile-coupons-vouchers-reach-9bn.htm

If you are using print ad coupons and having good success, then you will LOVE mobile coupons. Look at these open rates.

http://risnews.edgl.com/retail-trends/Mobile-Coupon-Redemption-Rates-to-Reach-8–by-201677956

: mobile marketing portland oregon

Mobile Marketing Update – Foursquare Edition

David Chandler — Fri, 13 Jan 2012 07:43:48 +0000

Hey…it is Focus on Foursquare Friday. So… here we go.

Foursquare’s mobile recommendation engine, Explore, hits the web

http://gigaom.com/2012/01/12/foursquare-still-mobile-first-but-with-more-love-for-the-web/

Dennis Crowley, CEO, Foursquare, talks about the future of Foursquare

http://gigaom.com/2011/12/27/12-for-2012/8/

Foursquare’s mobile recommendation engine, Explore, hits the web

http://venturebeat.com/2012/01/12/foursquare-explore-web/

Foursquare wants to plan your next vacation

http://bits.blogs.nytimes.com/2012/01/12/foursquare-wants-to-plan-your-next-meal-and-vacation/

Where does Steve Wozniak eat. Foursquare will tell you.

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/12/businessinsiderwhere-the-steve-wozn.DTL

Mobile Marketing Headlines for January 12, 2012

David Chandler — Thu, 12 Jan 2012 07:41:39 +0000

Mobile Marketing Headlines for January 12, 2012

Why Big Time Brands have Missed the boat on Mobile Commerce

http://mashable.com/2012/01/11/mobile-commerce-brands-luxury-prestige-l2-study/

What is next in Mobile Marketing

http://mashable.com/2012/01/11/qr-codes-augmented-reality-2012/?WT.mc_id=obinsite

Why Mobile Ads are going to grow…HUGE

http://gulfnews.com/business/media-marketing/mobile-advertisements-likely-to-grow-by-leaps-and-bounds-1.964620

Why Realtors LOVE anything Mobile

http://blog.softwareadvice.com/articles/crm/mobile-technology-age-for-real-estate-agents-1011012/

Why the iPhone is still THE smartphone to have

http://www.appleinsider.com/articles/12/01/09/54_of_future_smartphone_buyers_say_theyll_choose_apples_iphone.html

Are you using QR Codes?

David Chandler — Mon, 14 Nov 2011 08:58:26 +0000

In an article on Mashable, Hamilton Chan , the CEO and founder of Paperlinks asks:

[box] The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Those who doubt that QR codes will go mainstream are quick to point out that the look of QR codes will deter marketers and advertisers from using them.[/box]

To read the rest of the article, click here.

What are you thoughts on QR Codes?

For more information on the benefits of QR codes and mobile marketing and how to use it in your business, visit orangeJuice media. orangeJuice media, is an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice media provides services for clients in the Portland metro market and throughout the United States.

Hey…now you can link your FB and Twitter accounts

David Chandler — Mon, 07 Nov 2011 20:43:32 +0000

Facebook now lets you send your status updates to Twitter. Now the social networking behemoth is not only letting you subscribe to Facebook users who you aren’t friends with, and not only is it letting you offer your own public updates to Facebook users who aren’t your friends; it is also letting you send your public Facebook status updates to a linked Twitter account. How cool are they.

Here’s what you need to get started—

Go to facebook.com/twitter.

Click the green button titled “Link My Profile to Twitter.”

Click the blue button titled “Authorize app.”

Optional: choose which Facebook items you want to share.

Optional: click the blue button “Save Changes.”

For more information on the benefits of social media management and how to use it in your business, visit orangeJuice media. orangeJuice media, is an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice media provides services for clients in the Portland metro market and throughout the United States.

What are people are saying about you and your business?

David Chandler — Thu, 03 Nov 2011 21:26:40 +0000

Do you know what people are saying about you and your business?

The power of the consumer is stronger than ever and an unhappy customer can damage you and your business’ reputation very easily with blogs, review sites, social sites like Facebook and even Twitter.

What happens when someone puts your business name into Google? Or on Facebook?

If you don’t know it’s time you found out and discovered the traces of your business that people can see there.

What’s said about you and your business online can affect you as well as your company, both positively and negatively.

Are you aware of the looming threats and reputation attacks on your business?

Are you managing your company’s online reputation?

You need to know what people see when they look for your company name online. And only through understanding your business’ online presence, you can then manage your company’s online presence with more certainty.

While sometimes a business deserves a bad rap, other times it is simply a case of misunderstanding. At any rate, as a local business owner, you will want to arm yourself with the necessary tools and strategies that will help you to protect your business reputation online. You can also discover your audience and market to them directly.

For more information on the benefits of reputation management and how to use it in your business, visit orangeJuice media. orangeJuice media, is an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice media provides services for clients in the Portland metro market and throughout the United States.

Websites with online reviews rank higher in the search engines

David Chandler — Wed, 02 Nov 2011 06:40:22 +0000

Did you know that your customers can leave online reviews about your business?

Since so many people are flocking to the internet for local searches, online business review sites are prevalent on the web. These online reviews serve two purposes:

1. social proof that a business is good

2. higher search engine rankings

Just like you might ask a friend if a restaurant is good, today consumers are flocking to the internet to do research on any number of products, services, or businesses before spending their hard earned money. Consumers don’t have time to take chances…they want to KNOW they’ll get good quality or service before walking in the door.

It’s a fact that those websites with the most online reviews rank higher in the search engines than their competitors. And higher search engine rankings usually lead to more web traffic, which ultimately should lead to more paying customers. So let’s go through the 3 easy steps to find success using online reviews:

Start building your online reviews by asking your best customers to submit a review by sending them an email with links to various review sites included.

Monitor what others are saying about you by setting up a Google Alert so you know whenever your business is mentioned online.

Manage the feedback – including any negative reviews – by addressing problems or reaching out to customers to find out what went wrong.

Start off with submitting reviews to Google, Yahoo, Yelp, Insider Pages and you’ll soon come across other review sites your clients can visit.

Building a Mobile Marketing Campaign the right way.

David Chandler — Mon, 31 Oct 2011 21:05:16 +0000

I read a great article today on the Seven Rules for Building a Mobile Campaign, by Stuart Thomas. Make sure to give him a follow at @Stu_Thom4s .

Here are some of the best takeaways. Highlighted and underlined by me for emphasis and of course, your viewing pleasure:

Focus on the consumer

The people reading your adverts don’t care about the same things you do.

“Mobile can be a powerful marketing tool if you look at it from the perspective of the user,” Xenepolous says.

This focus can be as simple as making sure your mobile site isn’t data heavy if you’re targeting a region with high mobile broadband costs. If your site has too much data, someone will log on once, log off and “you’ll lose them forever,” says Haralambous.

Let communities grow

This people-centric approach to advertising can be applied as much to communities as to individuals.

Very few brands are a community. You have to build the brand and the community will build itself around it, says Haralambous.

People have to find a common theme that unites them around a product, he adds and suggests that you bear in mind communities tend to grow organically and that you can’t force them to grow.

Search matters

We all know how important it is for people to be able to find your business on the web. The SEO industry wouldn’t exist if it wasn’t.

Mobile search, particularly from smartphone users, is becoming just as important and has the potential to be even more so.

“We’re beasts of immediacy”, says St Clair: 85% of hotel bookings are made immediately using after searching on a mobile search. In comparison only 43% are made immediately after a desktop search.

You have to be aware, however, that search also puts the power into the hands of people wanting to find out about your product.

Entertain

We flock to mobile because it entertains us. We love Angry Birds. Hell, phone manufacturers are even betting that Angry Birds will make their products sell better. The largest video watching platform on Earth is YouTube “The second largest, — YouTube mobile,” says St. Clair.

Some of the most successful mobile advertising campaigns have had an interactive element to them, built around things people are passionate about.

One of the best examples of this is Heineken Star Player, which rewarded people for guessing when a soccer player on a live televised match was about to score a goal.

This doesn’t mean you should be overly familiar with the people you’re targeting. As Xenepolous says, all that does is make your campaign more intrusive. Familiarity, after all, breeds contempt.

For more information on the benefits of mobile marketing and how to use it in your business, visit orangeJuice media. orangeJuice media, is an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice media provides services for clients in the Portland metro market and throughout the United States.

Need to get some Google Places reviews?

David Chandler — Sat, 29 Oct 2011 18:54:06 +0000

The answer is YES. Yes you do. Part of what we do at orangeJuice media is make sure that your Google Places listing is correct and optimized along with Yahoo, Bing and hundreds of other online directories. We also do online review management as well as reputation management for when those reviews come back less than stellar.

Along the way we’ve developed some great resources and tools. This is one of them. It’s a really nice way to ask a customer to leave a review. Feel free to swipe and adapt for your business.

Subject: Our Gift To You…

Hi [first name],

Here at [business name], we pride ourselves on keeping our customers like you happy. If you had a good experience with us then we’d appreciate you sharing that with others by giving us an online review.

We have built our business on quality reviews and referrals from our [customer, clients} like you. And with less and less people looking in the Yellow Pages and more and more people using Google or their mobile phones to search for local businesses, online reviews have become even more important.

Just follow these 5 easy steps. (It should take you less than five minutes!)

Login to your Gmail account. If you don’t have one, just register for it at mail.google.com/mail/signup

Go to http://maps.google.com and search for [Business Name]

Click the big red button that says “Write a Review”

Leave us a star rating and write out your review then press “Publish”.

We really appreciate you, your business and your referrals. And I want to say thanks in advance for leaving us a review. It is MUCH appreciated.

Thanks again,

{Business Owner}

P.S. {some kind of special or call to action here like 10% off their next purchase if they print off their review and bring it in by the end of the month}

P.S.S. Connect with us on Facebook to get our latest specials and news, you can find us here http://www.facebook.com/{business}

For more information on the benefits of local search marketing and how to use it in your business, visit orangeJuice media. orangeJuice media, is an online marketing agency and a leading provider of mobile, local and social marketing solutions for business. Headquartered just outside of Portland, Oregon, orangeJuice media provides services for clients in the Portland metro market and throughout the United States.